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Top 50 Best Thrive Market Products to Buy in 2024

My top 50 best Thrive Market products that I purchase again and again!

Some of the best Thrive Market products laid out on a white countertop.

I’ve been a Thrive Market member for over 8 years now, so I have quite a bit of experience with the company and the products offered.

Today I’m going to share what I consider to be some of the best products on Thrive Market, or at least the ones I buy again and again.

But first let’s clear up some questions…

Note: Some links are affiliate. All opinions are 100% my own, of course! If you click a link and make a purchase, I will earn a small commission. This has zero impact on the price you pay, and it helps Buttered Side Up out! Thank you!

What is Thrive Market?!

First of all, you might be wondering what on earth Thrive Market is! It’s basically an online grocery store that offers healthy food at a discount from retail prices.

Think of Whole Foods meets Costco, but all online.

They have a wide selection of organic products and other high quality foods. So if you find your local grocery store lacking in the organic foods department, Thrive Market might be a good fit for you.

Is There a Fee to Shop at Thrive Market?

Yes, Thrive Market has an annual membership fee like Costco. But they now offer 2 membership options: You can choose a monthly Thrive Market membership plan if you want to give it a try before committing to the whole year.

The yearly membership is $59.99, and the monthly membership is $12. 

But if you’re a low-income family (including students, teachers, veterans, nurses, and first responders), Thrive also offers a one year free membership (details here)!

I’ll answer a few more questions at the end of this post, but without further ado, here are my top 50 favorite items to buy on Thrive Market!

Baking Essentials:

A collage of baking supplies that you can buy on Thrive market

1) Thrive Market Powdered Sugar

The Thrive Market brand powdered sugar is a great price for organic powdered sugar, and it’s certified fair trade. Another great options is the Wholesome Organic Powdered Sugar, which is a slightly better price.

2) Jovial All-Purpose Einkorn Flour

Thrive Market has some of the best prices on Jovial einkorn flour, and I like to get the all-purpose einkorn flour. I use it for biscuits, Dutch baby pancakes, pizza crust, etc. 

3) King Arthur Organic Bread Flour

This is the brand of bread flour I use for making sourdough English muffins, sourdough pizza crust, sourdough sandwich bread, etc. 

4) Wholesome Organic Cane Sugar

Wholesome is one of my favorite brands because it’s organic and fair trade! I also like their brown sugar, sucanat, and molasses

Thrive also offers a 32 ounce jug of maple syrup, but I usually use our homemade maple syrup, so I don’t need to purchase.


Thrive market baking soda, Redmond sea salt, Thrive market cornstarch, and Equal Exchange cocoa powder.

5) Thrive Market Baking Soda

I like that their baking soda comes in a bag instead of a box. It feels like it would stay fresh longer than an opened box. I buy cheap baking soda from the grocery store for cleaning, and keep my Thrive Market baking soda for baking.

They also carry Bob’s Red Mill baking soda.

6) Redmond Real Salt

I recently upgraded to the 10 pound bag of Redmond Real salt, but before that I purchased many bags of it from Thrive Market. It’s my favorite everyday salt.

7) Thrive Market Corn Starch

Again I find the packaging for the Thrive Market corn starch much more convenient that the boxes that some other brands use. I would love a more eco-friendly option…perhaps a cardboard canister with a lid?

8) Equal Exchange Cocoa

The Equal Exchange cocoa powder is quite pricy, but it’s worth it for me to purchase fair trade cocoa. I sometimes purchase it when it goes on sale at a local health food store, but when it’s not on sale it’s a better price on Thrive Market.


Vanilla bean paste, sprouted rolled oats, parchment paper, and vanilla extract.

9) Heilala Vanilla Paste

It’s not super easy to find an ethically produced vanilla bean paste, so I was so happy when I first discovered this one on Thrive Market. I love adding it to lattes, iced drinks, whipped cream, etc. 

10) One Degree Sprouted Rolled Oats

Oats can actually be difficult to digest, so I like to purchase sprouted rolled oats for our daily oatmeal. I also like their sprouted quick oats.

11) If You Care Parchment Paper

I have purchased so many rolls of this unbleached parchment paper. It’s been a favorite for years and years.

12) Thrive Market Organic Vanilla Extract

This is simply an amazing price for organic, ethically produced vanilla. It’s cheaper than Great Value vanilla extract if you purchase the 8 ounce bottle (I always get the 8 ounce bottle).

Pantry Staples:

Thrive market brand coconut milk, Jovial diced tomatoes, tomato paste in glass bottles, and Thrive Market oat milk.

13) Thrive Market Coconut Milk

I love that the Thrive Market brand coconut milk only contains 2 ingredients: organic coconut extract and water. Other brands have additives which I prefer to avoid when possible. The Thrive coconut milk is also ethically sourced.

14) Jovial Diced Tomatoes

I LOVE Jovial diced tomatoes. They’re so handy for throwing together a quick meal. I have seriously bought so many jars from Thrive. I love that they come in glass jars. They also have crushed Jovial crushed tomatoes and whole tomatoes.

15) Bionaturae Organic Tomato Paste

Again, I really appreciate that the Bionaturae tomato paste comes in glass jars. I rarely use a full jar of tomato paste at one time, and it’s much easier to store in the jar than is a tube or can. Note that they updated the packaging since I took the above photo!

16) Thrive Market Organic Oat Milk

I’m not a huge oat milk drinker, but I highly recommend the Thrive Market brand oat milk because it has such simple, clean ingredients. There’s literally only 2 ingredients: water and organic oats! Note that Thrive calls is oat beverage, not oat milk.

You can make your own oat milk barista blend from it as detailed in my Oat Milk Latte post.

Rice vinegar, toasted sesame oil, mirin, and Thrive Market avocado oil.

17) Eden Mirin

It can be tricky to find mirin in my little town that doesn’t also contain added sugar. So I’m very glad I can get it on Thrive Market. I use it all the time to season meat (see the almost empty jar?).

18) Organic Toasted Sesame Oil

This is another one I use all the time for seasoning meat, cooking shiitake mushrooms, etc. The Napa Valley Naturals toasted sesame oil is my favorite I’ve tried so far. I go through it regularly.

19) Thrive Market Organic Rice Vinegar

Yet another ingredient that I use for seasoning a lot. The Thrive Market brand is a great price for organic rice vinegar, and it’s ethically sourced!

20) Thrive Market Avocado Oil

No, this isn’t the cheapest avocado oil on the market. But again, I appreciate that it’s ethically sourced! I’ve gone through many bottles.

They also carry the Primal Kitchen avocado oil.

Chicken broth, white rice, premade pizza crusts, and canned black beans.

21) Bonafide Provisions Organic Chicken Broth

I really like the Bonafide organic chicken broth for cooking. It’s not a sipping broth, so it’s not as concentrated as the Kettle and Fire chicken bone broth. But the ingredients are really good. They also have a salted version that’s made with Celtic Sea Salt!

22) Lundberg Organic Jasmine Rice

This is actually a little bit better price than what I can get in the bulk section of our local health food store. I like that it’s grown in California.

23) Pizza Crusts

For a super speedy meal, I like to have these pre-made pizza crusts on hand. The ingredients are really good – they use organic extra virgin olive oil!

24) Eden Organic Canned Beans

When I purchase canned beans, I like to get Eden Organic because they’re soaked overnight and pressure cooked. This makes them more digestible. These are nice to have on hand for a quick soup.

They black beans, pinto beans, navy beans, garbanzo beans, cannellini beans, and kidney beans

Furekake, Thrive Market soy sauce, gochujang, and seaweed snacks.

25) Eden Shake Seasoning

This is a newer discovery for me, but I adore it. It’s kind of like furikake. It’s wonderful on ramen, rice bowls, scrambled eggs, etc.

26) Thrive Market Soy Sauce

Like their avocado oil, the Thrive brand soy sauce isn’t the absolute best price for organic soy sauce. But I do like it, and it’s convenient to add to my order when I’m running low.

27) Mother in Law’s Gochujang

I cannot live without this. Okay, that’s a little dramatic. But this gochujang is so good. I love mixing a little with some grass-fed butter to have with rice bowls. YUM.

28) SeaSnax Seaweed Snacks

I like these seaweed snacks because they use EVOO to roast them. My kids love them, I love them, everyone loves them! 😉 I get the 6 pack original flavor.

Annie's cheddar bunny snack packs, Thrive Market olive snack packs, mini meat sticks, and cheddar almond flour crackers.

29) Annie’s Organic Cheddar Bunnies Snack Pouches

A while back I started keeping a snack basket on hand so the kids could easily get an afternoon snack for themselves. These cheddar bunny snack packs are always popular.

30) Thrive Market Green Olive Snack Bags

I like to have these as an option for a good-quality fat option. They come in a 6-pack of snack bags.

31) Chomps Mini Beef Sticks

I also like to have a high protein option, like these mini beef sticks. If you or your kids have a hard time finishing a full sized beef stick, these are a great option!

32) Simple Mills Almond Flour Crackers

I like to mix up the wheat flour crackers with almond flour crackers, and these Simple Mills Almond Flour Crackers are a nice option. They come in Sea Salt and Cheddar Cheese.

Jovial checkerboard einkorn cookies, mango sparkling water, Thrive Market ceremonial grade matcha powder, and Gruvi.

33) Jovial Einkorn Checkerboard Cookies

I LOVE Jovial einkorn cookies! The ingredients are fantastic, they use fair trade cocoa powder, and they aren’t sickeningly sweet.

34) Sanzo Sparkling Water

I prefer sparkling water flavored with real fruit juice instead of “natural flavoring” – it’s more satisfying to me! This mango sparkling water from Sanzo is one of my favorites. I like making matcha mocktails with it.

35) Thrive Market Ceremonial Grade Matcha

This matcha powder actually won my blind matcha taste test. It’s a good deal, and tastes great!

36) Gruvi Bubbly Rose

If you don’t drink (like me) but would like to experience the taste of a grown-up drink, this bubbly rose is a fun one!

Household Items

Euka nasal spray, Dr. Bronner's lip balm, Wellnesse toothpaste, and Primal Life floss picks.

37) Euka Saline Spray

Going into cold season, it’s nice to have this nasal spray on hand. I recently got the Xlear nasal spray for my son as recommended by my dentist, but I haven’t purchased it on Thrive (yet).

38) Dr. Bronner’s Lip Balm

This is one of my favorite lip balms. Living in Minnesota in the winter, you NEED something to keep your lips from cracking. I like the mint version, but my kids like the plain version (it doesn’t feel “spicy” like the mint one).

39) Wellnesse Toothpaste

I love the ingredients in this toothpaste, and that it’s glycerin-free. Hopefully they’ll start carrying the kid version of Thrive, because the mint flavor is too spicy for my kids.

40) Primal Life Dental Floss Picks

I know you get a better floss with traditional floss, but sometimes floss picks are just easier. These ones from Primal Life are made with charcoal, and the handles are biodegradable. 

Cleaning Products

Rosey dishwasher detergent pods, Seventh Generation dishwasher detergent, Seventh Generation dishwashing liquid, and an eco friendly sponge.

41) Rosey by Thrive Market Dishwasher Detergent Packs

These dishwasher pods are so convenient. I’ve been happy with how they clean my dishes as well. The Seventh Generation dishwasher pods are nice too.

42) Seventh Generation Dishwasher Detergent Powder

But I switch it up and use dishwasher detergent powder as well. I’m not a fan of the dispenser on powder boxes (it’s so messy!). The Seventh Generation powder is actually more expensive than the Rosey pods. The Rosey dishwasher powder is significantly cheaper then the Seventh Generation powder, and I prefer the packaging.

43) Seventh Generation Liquid Dish Soap

This is my go-to liquid dish soap. I like that it’s unscented. 

44) Full Circle Cleaña Colada Sponges

I really like the If You Care coconut husk scrubbing sponges for washing my dishes. You don’t have to worry about it scratching up your pots, and it’s made in Canada! I also like their walnut scour pads.

A dish cloth, vinegar cleaning wipes, laundry detergent sheets, and hand soap concentrate.

45) Full Circle Dish Rags

These are the dish rags that I use in my kitchen. They’ve held up really well!

46) Aunt Fannie’s Cleaning Vinegar Wipes

Sometimes you want a little extra cleaning power than just soap and water. That’s where these cleaning vinegar wipes come in! I like that they’re more natural than most.

47) Good JuJu Laundry Detergent Sheets

I’ve been trying out laundry detergent sheets, and I’ve been pretty happy with these from Good JuJu. It’s nice to not have a bulky jug of laundry detergent on top of my dryer. I also like the Rosey laundry detergent powder.

48) f.a.e. Foaming Hand Wash

I switched out nearly all of the hand wash in our house to the f.a.e. foaming hand wash this past year. The foam keeps the sinks cleaner than traditional hand soap. I like that you can buy bulk refills. The pumps themselves can get stuck down, but I suspect this is from misuse from the kids.

More Snacks!

Sweet potato chip snack bags, chocolate coconut candy bars, almond butter chocolate cups, and chocolate wafer candy.


49) Thrive Market Sweet Potato Chips Snack Bags

This is another one I like to have in the kids’ snack basket. I like that they’re made with coconut oil.

50) Dark Chocolate Coconut Bars

These are a more recent discovery for me, but I have fallen hard for them! My sister introduced them to me. I love the flavor and sweetness level! I also appreciate the size – perfect for if you want just a small bite of sweetness. Or you can have two if you want a bigger treat!

51) Almond Butter Cups

Okay, I actually have 52 favorites on this list! These almond butter cups are a great alternative to the overly sweet peanut butter cups you usually find at the store.

52) Dark Chocolate Wafers 

These are another great snack that isn’t sickeningly sweet. Can you tell what my sweetness preference is? I like the added saltiness too.

Some of the best Thrive Market products laid out on a white countertop.

So there you have it: my top 50 favorite Thrive Market products! If you have any favorite products from Thrive Market, make sure to let me know in the comments!

Now I’ll answer a few more questions…


Is Thrive Market the Same as Wholefoods?

Nope! Thrive Market is not affiliated with Wholefoods. 

Thrive Market is an all online marketplace, which means it doesn’t offer fresh produce like Wholefoods. It does have a frozen section, however.

Is Thrive Market Cheaper than Walmart?

That totally depends on the particular item you’re shopping for. Sometimes the same product will be a lower price at Walmart than on Thrive Market. However, Walmart obviously doesn’t carry the Thrive Market branded products, so they aren’t available at Walmart.

And there are other brands and products that Walmart doesn’t offer that are available on Thrive Market.

Also, Thrive regularly has sales, whereas they’re more rare at Walmart. Thrive also offers Thrive Cash on certain items, or if you buy multiples of certain items.

You can also opt to have items auto-ship to save the most money by getting an extra percentage off.

How Fast is Thrive Market Shipping?

Shipping times will obviously vary from state to state, but I have found that Thrive Market shipping is pretty fast. It usually beats Amazon, though Amazon has stepped up the shipping speed game lately. 

They offer free shipping for orders over $49, and it’s just $5.95 if the total is under that.

If you’re ready to give Thrive Market a try, sign up with my link below to get a special offer!

 Get 30% OFF your first order and a FREE gift when you become a member of Thrive Market!

More Posts About Thrive Market:

Thrive Market Haul


Originally published on: Jun 13, 2018 at 14:18. Updated on December 29, 2023


Wednesday 24th of January 2024

This was a very informative post; thank you. I've seen a lot of ads for Thrive, but never have really investigated it.


Wednesday 29th of January 2020

What products to you have for people on Keto program??

Erica Kastner

Wednesday 29th of January 2020

I should do a post dedicated to that!


Thursday 14th of June 2018

Does using Einkorn flour in baking change the texture/flavor of cookies, breads, etc.? Also, what are the health benefits as opposed to white whole wheat flour or unbleached all-purpose flour?

Erica Kastner

Thursday 14th of June 2018

Yes, the texture is a little different. The taste is maybe a little different, but not hugely so. You can't necessarily substitute einkorn 1:1 for regular wheat flour. I would recommend using a recipe that's specifically formulated for einkorn flour. Jovial has some good recipes on their website.

There are several health benefits to einkorn as opposed to regular wheat. It isn't hybridized, and the protein structure is different. Sometimes people that can't tolerate gluten are fine with einkorn. I've also heard (nor sure if it's true or not) that einkorn has half the amount of phytic acid as regular wheat. It also contains more protein and less starch.